Netflix to Open Second India Office in Hyderabad, Internet Calls It Bengaluru’s Loss

 

Netflix logo displayed outside a modern office building in Hyderabad’s HITECH City, representing the company’s second India office.


Global streaming giant Netflix has chosen Hyderabad as the location for its second office in India, after Mumbai, marking a significant expansion of its operations in the country. The company has reportedly leased a 41,000 square-foot office space in HITECH City, one of Hyderabad’s major commercial and technology hubs.

According to a report by Cinejosh, the upcoming office is expected to support teams working on regional content development, project supervision, technical workflows, and vendor management related to production and post-production activities. The move aligns with Netflix’s growing focus on Indian and regional storytelling as competition in the streaming space intensifies.

Focus on Regional Content and Production Support



Industry observers say the Hyderabad office is likely to play a crucial operational role rather than serving purely as a corporate base. With India emerging as one of Netflix’s most important growth markets, the platform has increasingly invested in local language originals across Telugu, Tamil, Malayalam, Hindi, and other regional industries.

Hyderabad, home to the Telugu film industry and a well-developed production ecosystem, offers proximity to studios, post-production houses, and creative talent. The city’s established infrastructure for media and entertainment workflows is seen as a practical advantage for streaming platforms managing large-scale content pipelines.

Why Not Bengaluru? Social Media Reacts



Netflix’s choice of Hyderabad over Bengaluru quickly triggered reactions on social media, with several users expressing surprise that India’s self-styled tech capital was overlooked. Bengaluru hosts the Indian headquarters of major global and domestic technology firms, including Google, Microsoft, Infosys, Wipro, and TCS.

“So many companies one after another are choosing Hyderabad over Bangalore to open their new office,” a popular account on X posted. The user cited traffic congestion and poor road conditions as factors that could deter new investments, adding that infrastructure issues require urgent attention.

Others echoed similar sentiments, arguing that while Bengaluru has long fostered a strong culture of innovation, quality-of-life challenges are increasingly influencing corporate location decisions.

Infrastructure and Quality-of-Life Debate

A recurring theme in online reactions was the contrast between Bengaluru’s innovation credentials and Hyderabad’s urban planning. Some users suggested that congestion, pothole-ridden roads, and rising commute times are slowly eroding Bengaluru’s appeal, especially for new offices that need operational efficiency.

One X user claimed that Bengaluru’s overcrowding is becoming unsustainable, arguing that decongestion may be necessary to preserve the city’s long-term competitiveness. Others framed Netflix’s move as evidence that Hyderabad is catching up rapidly, not just in technology but also in livability.

However, several users also cautioned against reading too much into a single corporate decision, noting that companies evaluate a range of factors including cost, talent availability, regulatory ease, and long-term scalability.

Language and Cultural Concerns Raised Online

Some social media commentary also touched on language and cultural issues, with one user alleging that non-Kannada-speaking companies or professionals may face discrimination in Bengaluru. While such claims remain anecdotal and contested, they reflect broader online discussions about inclusivity and workplace culture in India’s major cities.

Urban analysts note that perception often plays as much of a role as reality in corporate decision-making, especially when companies consider employee relocation, retention, and overall satisfaction.

Hyderabad’s Growing Corporate Appeal

Over the past decade, Hyderabad has steadily positioned itself as a business-friendly city, attracting global tech firms, startups, and now content and media companies. Planned infrastructure, relatively lower real-estate costs, and proactive state policies are frequently cited as contributing factors.

Netflix’s decision adds to a broader pattern of companies diversifying beyond traditional hubs, rather than concentrating exclusively in one city.






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